With everything today's businesses are trying to manage, creating, maintaining and applying smart growth strategies is difficult.  At Edison Road we've seen the difference that a consistent, dedicated approach to developing and evolving growth strategies can make to the success of companies.   We sit at the intersection of innovation and application, generating growth plans and owning the implementation of the related initiatives.  Our expertise lies in the ability to work with businesses of all sizes, across diverse industries, partnering with senior management teams to intimately understand their businesses, developing and driving revenue growth strategies. 

david harris, Manager + CEO

David is a strategic marketing executive with broad industry experience in corporate strategy, product development and commercialization. His experience driving growth strategies with clients ranging from start-up organizations to Fortune 100 companies led to the founding of Edison Road LLC.

David's methodology has been refined through time spent in the technology, finance, consumer packaged goods, healthcare, sports and energy industries.  A 15-year GE veteran, David led marketing, sales, product and communications initiatives across diverse business units in the US and internationally, including both GE Capital's consumer and commercial finance divisions, GE Lighting, GE Healthcare IT and GE Power.  Outside GE, David has applied his growth mindset and methodology to organizations in the sports, banking and healthcare space, including SaaS business models.  

David believes collaboration and collective achievement among the marketing, sales and product functions are essential in realizing the potential of any organization. He brings this cross-functional approach, hands-on style and toolkit to every engagement with the goal of empowering Edison Road clients to excel.

Prior to transitioning into the corporate world, David was a strength and conditioning coach at Southern Methodist University.  A Certified Strength and Conditioning Specialist (CSCS), David has always enjoyed the personal development that occurs at the intersection of challenging oneself both physically and mentally.  His time coaching remains one of the most memorable experiences in his career and David's passion for both learning from and developing those around him is evident in the way he works with individuals and teams alike.

David holds an MBA from the University of Notre Dame and a Bachelor of Science degree from The College of the Holy Cross where he was also a captain of the football team. 

Examples of David's work can be found on LinkedIn.