We partner with organizations big and small. Whether you're just starting to put an idea to paper, you're a company that is trying to push through a plateau in its growth curve, you're looking to innovate to maintain a leadership position in your market, and/or you're looking to transition the organization, we're here to help you.
Prior to founding Edison Road, David Harris worked inside companies to define and drive key growth initiatives. You will find a sample of some of this work below.
Introducing A New Brand To Switzerland
GE Capital embarked on a global re-branding initiative to brand it's business outside the US as GE Money. While the name was to remain consistent, given local and regional nuances, each country was empowered to establish their product strategy and approach to the market. The Swiss GE Capital business, based in Zurich, was looking for a lead to establish a cross-functional team to drive the go-to-market strategy and introduce the GE Money brand locally.
Repositioning A Healthcare Technology Portfolio
MedAssets, a leading healthcare industry revenue-cycle management and group purchasing organization, had expanded its revenue cycle software solutions significantly over the years. As the portfolio of offerings expanded, the synergies realized by the portfolio were more difficult for the market to understand and the full value the company could bring to the industry was difficult to distinguish. As a result, the company was looking to re-brand it's business and reposition its growing portfolio of solutions. A successful branding/positioning initiative would create a better understanding of the value of the portfolio among internal MedAssets employees, with a focus on the sales team. Externally, success would be measured in greater up-sell and cross-sell opportunities in addition to new business won. David was brought in by the CMO and COO to drive this initiative.
Bringing To Life A Next Generation EMR
GE’s Healthcare IT organization, a division of GE’s $19.0B Healthcare segment was in a partnership with Intermountain Healthcare, a not-for-profit health system based in Salt Lake City, Utah, to develop and introduce a "next generation" electronic medical record (EMR) platform. Their shared vision was to harmonize the data from a broad array of healthcare IT software solutions used across a healthcare system and establish a common technical language, creating a single record per patient while enabling best care scenarios to be identified and shared across healthcare systems. With software development underway, the team was in need of a go-to-market strategy to introduce the platform to the marketplace.
Assessing The Viability Of A Flagship Product
Playoff Technologies, a software company located in Orlando, Florida, developed a SaaS platform designed for use in the sports sponsorship industry. Over the course of several years, the team build a very robust contract/asset management solution that also incorporated event and ticket management capabilities. The platform, Sponsor Locker, had a very loyal customer base among early adopters. However, capturing a larger portion of the marketplace proved challenging. David was brought in to evaluate and lead the company’s product development efforts, go-to-market strategy and market positioning in order to determine growth opportunities and assess the viability of the this flagship product.
Launching A Digital Communications Strategy
GE equipment powers 1/3rd of the world's power. GE Power Services, a $14.0B division of the $36.0B GE Power business, is the primary service organization for the power generation hardware GE Power builds and sells around the world. The service organization has a history of strong performance. However, they were looking to strengthen their communication to current clients in an effort to retain and up-sell clients to new technologies. Additionally, the business was looking for new avenues through which it could position its value to prospective organizations in the energy space. Establishing a strong online/digital communications presence was essential to this strategy. David was given the opportunity to design, build and drive this organization.