Thinkers.  Collaborators.  Builders.

Creating and applying smart growth strategies is essential for business success, whether you're starting a new business, positioning a young business or holding the reigns of a well-established organization. 

But strategies alone are not enough.  Establishing the mechanisms to drive fluid growth requires collaboration among the sales, marketing and product functions.  These functions must understand and value what each other brings to the table, while recognizing the synergies that can take place if they operate as a unit.  Clear objectives, meant to support the success of each other, can be the difference between an organization that merely survives and one that thrives.

This is where Edison Road steps in. 

At Edison Road we are fixated on helping your company grow revenue.

We combine the capability to understand diverse markets with the ability to customize growth strategies alongside business owners and management teams and the desire to roll up our sleeves to implement the strategies we develop.  We are your partners in growth.   

A company goes through various stages as it matures.  These stages run from start-up through survival, some modicum of success, through expansion and ultimately business maturity leading to ideas related to business transition.  Companies do not always go through each stage, but they are in one of these stages at any given point in time.

Successful businesses develop and implement different growth strategies based on the unique aspects of that business and its level of maturity.  For example, an early-stage small business that is less than a year old will need to focus more on cash-flow and commercial strategies to drive this cash flow than a larger, more established company that may need to focus more on product extensions or marketing strategies to position themselves in broader markets.

Edison Road partners with senior leaders in organizations at every stage of maturity to develop and drive the revenue strategies most appropriate to their industry, maturity level and growth objectives.

Stage 1 businesses are striving to prove their business model.  We partner with founders and entrepreneurs to align their commercial strategies with their resources, putting in place an actionable plan with the goal to prove viability via early market acceptance. 

Examples of value we typically provide in this stage can include:  Developing an initial brand communications and marketing strategy and the related marketing/advertising components to align with an early venture budget;  Establishing an early sales pipeline and identifying the best distribution points through which to target these early leads;  Aligning the product or service development plan with capabilities that will be the most attractive to the market to achieve early wins.

Businesses in Stage 2 have proven the market acceptance or their products and/or services.  They have been able to win customers and retain them, while shifting some of their focus to generating enough cash to stay in business or finance more growth.  Edison Road works with organizations in this stage to establish commercial strategies to capture more market share, helping them grow in size and profitability.

Examples of value we typically provide in this stage can include:  Expansion of the initial marketing/advertising strategy to extend reach in the marketplace;  Formalizing a sales team structure for scale;  Strengthening sales outreach with a service strategy to increase customer satisfaction and renewals;  Streamlining the product and service development process to incorporate market feedback and improve productivity.

Stage 3 companies have achieved sustainability through sufficient size and market penetration.  However, many companies in this stage are at a cross-road:  Expand the company or maintain the status quo and the relatively stable profits that can come with that.  Edison Road works with companies in this stage to evaluate their options, designing and driving the processes to achieve their goals.

Examples of value we typically provide in this stage include:  Formalizing a market research process to continuously understand the marketplace and ensure that insights/changes in the market are integrated into the growth strategy;  Strengthening the management team with broader functional expertise to allow for faster expansion;  Evaluating product extensions and the build vs buy decisions that come with this;  Regionalizing and globalizing marketing and sales efforts.

Companies in Stage 4 are facing transition-related questions.  Do they continue to scale the business?  Do business performance and ownership objectives lead to going public or selling the business?  Is it time to transition a lifestyle business to new owners?  Does recent company performance mean the company should look at ways to ramp down operations?  Edison Road works with senior leaders to evaluate transition options and put in place the most appropriate strategies to achieve the best possible outcome. 

Examples of value we typically provide in this stage include:  Value proposition development for sale consideration;  Executive team transition planning and messaging;  Evaluation of product and service portfolio positioning;  Expansion of marketing, campaign and sales strategy.